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Big ideas in organisations - Coggle Diagram
Big ideas in organisations
The marketing concept
Marketing orientation
The marketing function
The marketing process
Mission, vision and values
Corporate strategy
An offering
Markets
Segmentation
Targeting
Positioning
Marketing research
Operations management
Operations strategy
Marketing and operations coordination
Product and service design
The design of process
The marketing mix
Product
Services and non-profit marketing
People
Processes
Physical evidence
Promotion
Pricing
Place (distribution channels)
The marketing environment
The micro environment
The macro environment
Competitive advantage/ positions
Strategic objectives/strategic focus
The external business environment
PEST (STEEPLE) analysis
Social/ cultural factors
Technological factors
Economic factors
Ethical factors
Political factors
Legal factors
Environmental factors
Raising finance
Working capital management
Debt factoring
Bank overdrafts/ bank facility finances
Lease finance
Equity finance
Venture capital/ private equity
Trade among nations
Outsourcing (onshore/offshore)
Immigration policy/ foreign labour