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1.Choice of Subject: Business Management: Ansoff Matrix, 4 Synthesis Phase…
1.Choice of Subject: Business Management: Ansoff Matrix
2.Tuning In Phase
Questions to Ask
"How do businesses decide whether to launch a new product or enter a new market?"
"Why do some companies focus on existing customers while others target completely new markets?"
"Can you think of a company that succeeded or failed because of its growth strategy?"
Activities to Spark Curiosity
o Case Study Intro: Show an example (e.g., how Netflix transitioned from DVD rentals to streaming).
o Interactive Poll: Ask students to vote on how they think businesses expand and discuss the results.
o Role Play: Assign students roles as CEOs making strategic decisions for a fictional company.
3 Finding Out Phase (Research)
o Interactive Lecture: Provide an overview of the Ansoff Matrix, explaining its four growth strategies.
o Research Task: Students research real-world examples of companies using each strategy.
o Guest Speaker: Invite a local entrepreneur or businessperson to discuss how they use strategic planning tools.
o Group Work: Assign each group one quadrant of the matrix to research and present.
5.Going Further Phase
o Scenario-Based Activity: Students work in teams to create a growth strategy for a fictional or real company using the Ansoff Matrix.
o Presentations: Teams present their strategies to the class and defend their choices.
o Debate: Which quadrant (strategy) is most beneficial for long-term growth?
o Creative Task: Design a marketing campaign for a "Market Development" or "Product Development" strategy.
8. Investigation Phase
• Encourage students to document their thought processes, challenges, and decisions during the project.
• Create a space for sharing what worked and what didn’t, fostering a growth mindset
6.Conclusion Phase
o Written Assessment: A reflective essay or report analyzing a company’s growth strategies using the Ansoff Matrix.
o Oral Presentation: Students present findings from their investigations or projects.
o Quiz/Test: Include questions testing their understanding of the Ansoff Matrix and its application.
Reflection Phase
o Community Project: Work with a local small business to analyze and suggest a growth strategy.
o Social Media Campaign: Create content explaining the Ansoff Matrix to peers or budding entrepreneurs in Gaborone
o Peer Teaching: Organize a session where students teach others about strategic planning tools.
4 Synthesis Phase (Sorting Out)
o Conceptual Diagram: Students create a visual representation of the Ansoff Matrix, filling in examples for each quadrant.
o Class Discussion: Debate which strategies are riskier or more likely to succeed and why.
o Comparison Activity: Students compare strategies used by small businesses vs. large corporations.