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Big ideas in organisations :bulb: - Coggle Diagram
Big ideas in organisations :bulb:
Marketing :bookmark_tabs:
Creation :pencil2:
Innovation :bulb:
Promotion
Distribution
Marketers
Analyse :mag_right:
Objectives :male-office-worker:
Strategies
Offering :gift:
Environment :evergreen_tree:
Resources :books:
Marketing environment :globe_with_meridians:
Micro-environment
Customers :silhouettes:
Marketing :bookmark_tabs:
Suppliers
Competitors :fist-2:
Public
Macro-environment factors
Social :speaking_head_in_silhouette:
Technological :computer:
Economic :moneybag:
Environmental :evergreen_tree:
Political
Legal
Ethical :check:
Competition :fist-2:
Power :muscle:
Materials
Labour :construction_worker:
Profit :moneybag:
Strategy :bookmark:
Penetration
Development
Diversification
Research :eyeglasses:
Manage
Design
Communicate :speaking_head_in_silhouette:
Information :page_facing_up:
Consumers :silhouettes:
Behaviour
Habits
Values :star:
Public relations :handshake:
Positioning :arrow_upper_right:
Branding
Process
Research planning
Exploratory research
Refining research design
Research collection
Analysis and interpretation :mag:
Report findings
Ethics :check:
Privacy
Protect :shield:
Legislation
Focus :mag:
Segment
Customers :silhouettes:
Measure :straight_ruler:
Access
Action
Target
Needs
Wants
Competitors :left-facing_fist:
Competencies and resources
Position
Clear
Distinctive
Desirable :<3:
Consistent
Marketing mix
Place :classical_building:
Promotion
Pricing :money_with_wings:
Product
People :couple:
Processes
Physical evidence
Operations management :male-doctor:
Efficiency
Control systems
Process design
Planning :file_folder:
Collect resources
Environmental impacts :earth_americas:
Transformation processes :lipstick:
Information :rolled_up_newspaper:
Material :womans_clothes:
Customer :silhouettes:
Manage outputs :outbox_tray:
Improvement
Reduce costs :moneybag:
Enhance revenue
Develop skills
Minimize capital
Strategy :bookmark_tabs:
Decisions and actions :thin
Roles
Objectives
Activities
Performance objectives :performing_arts:
Quality
Speed :timer_clock:
Flexibility
Sustainability :earth_americas:
Dependability
Cost :moneybag:
Product design :lower_left_paintbrush:
Design thinking :thinking_face:
Stages
Discover :eyes:
Define
Develop
Deliver :postbox:
Collaboration :couple:
Understand user
Functional
Customer perception
Customer experience
QFD Matrix
Features
Characteristics
Trade-offs
Conflicts :fist-2:
Rivals
Process design
Design factors
Process choice
Layout choice :house_buildings:
Finance :money_mouth_face:
Debt factoring
Bank overdraft :bank:
Bank facility finance :bank:
Lease finance
Public equity
Private equity
Hedge funds
Outsourcing :left_right_arrow:
Reduce costs :moneybag:
Improve focus :mag:
Skills access
Revenue growth
Innovations :bulb:
Barriers :forbidden: