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Block 1: B207 - Coggle Diagram
Block 1: B207
Raising finance
Retained earnings
WCM
Debt factoring
Bank
Loan
Overdraft
Leasing
Equity finance
Private equity
Venture capital
Public equity
Stock Exchange
Marketing
Marketing Concept
Strategy
Offering
Analyse Market
Implementation
Mission/Vision/Values
Marketing Environment
Micro
Marketing Intermediaries
Suppliers
Publics
Competition
Customers
Macro
Environmental
Ethical
Political
Legal
Economic
Technology
Social
SWOT Analyse
External
Opportunities/Threats
Internal
Strengths/Weaknesses
STP
Segmentation
Geographic variables
Behavioural variables
Psychological variables
Demographics variables
Targeting
Undifferentiated
Concentrated
Differentiated
Customised
Positioning
Marketing Mix
4Ps
Product
Place
Promotion
Pricing
Extended Mix
People
Process
Physical Evidence
Operations
Transformation model
Input resources
Process
Outputs
Performance objectives
Quality
Speed
Flexibility
Sustainability
Dependability
Cost
Focused operations
Specific Objective
Volume
Market segment
Technology
Operations strategy
Decisions
Technology
Supply chain development
Facilities
Workforce
Integrated strategies
Competitive strategy
Operations strategy
Marketing strategy
Product & Service Design
Processes Design
Detailed design
Layout choice
Hybrid layouts
Product layout
Functional layout
Fixed position layout
Process choice
Services
Mass services
Service shops
Professional services
Manufacturing
Continuous processes
Batch processes
Mass processes
Jobbing processes
Project processes
Design factors
Visibility
Variation
Variety
Volume
Service concept
Organising idea
Service experience
Value of the service
Service outcome
Service operation
Design of products & services
Product design
Aesthetics
Reliability
Maintainability
Durability
Produce-ability
Service design
Organising idea
Service experience
Service outcome
Service operation
Value of service