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Big ideas In Organisations - Coggle Diagram
Big ideas In Organisations
Internal Environment
Functions
Marketing
Corporate Strategy
Mission
Reason
Focus
Value
Opportunities
The Strategic Window
Optimum timing for success
Competitive advantage
The Marketing Mix
Place
People
Promotion
Process
Price
Physical Evidence
Product
Finance
Retained Earning and working capital
Bank Loans
Overdraft
Equity Finance
Public
Stocks & Shares
Private
Venture capital & Hedge Funds
Lease
Operations
Efficient delivery
Supply chain development
Global availability
Ownership volume or oursource?
cost & control
Effective management
resource management
Workforce
Structure
Room for creativity or highly controlled?
Skills & Abilities
Capacity & Facilities
Technology
Automation?
Dedication
Scale
The 4 'V's
Variety
Visability
Variation
Volume
External Environment
Economical
Political
Environmental
Technological
Legal
Social
Ethical
Developing the offering
Research
Strategic Focus
Development
New Product Design
Design Thinking
Design Factors
Market penetration
current market expansion
Expansion to new markets
Diversification
Market
Who has willingness and opportunity to purchase
Segmentation variables
Demographic
Geographic
Psychographic
Behavioural
Positioning
Target