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social influence - Coggle Diagram
social influence
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Soloman Asch (1951, 1955)
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Haney, Banks & Zimbardo (1973)
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procedure
prisoners
arrested at home by real police, blindfolded, strip-searched, and given a uniform with a prison ID number (used instead of their names)
wore smocks, a stocking cap (to simulate a shaved head), and a chain on one ankle
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guards
wore military-style uniforms, reflective sunglasses (to prevent eye contact), and carried a wooden baton.
worked in shifts, returning home after their shift ended
given no specific training but were instructed to maintain order and enforce rules without using physical violence.
participants - 24 male university students selected from a group of 75, psychologically screened beforehand
findings
prisoners
became passive, submissive, and showed signs of emotional distress, with some experiencing breakdowns
rebelled initially but eventually conformed to their roles, obeying guards and internalising the prisoner identity
the study was terminated after 6 days (planned for 2 weeks) due to the extreme behaviour and ethical concerns raised by an outside observer
guards
became increasingly abusive and authoritarian, using psychological tactics to exert control (e.g., humiliation, punishments like push-ups)
some exhibited extreme cruelty, escalating their behaviour as the experiment progressed
evaluation
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social roles and the environment, rather than individual personality traits, can lead to conformity to abusive or submissive behaviours
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Internal validity, demand characteristics
a guard admitted to "running his own little experiments,"
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behaviour may not have been natural, reducing validity
participants were randomly allocated their roles to reduce individual differences, ensured observed behaviour was likely due to situational pressures, not personality traits
real world application
if individual differences and demand characteristics influenced behaviour, this undermines its use in explaining real-world events like Abu Ghraib
used to explain the abuse of prisoners by US military guards at Abu Ghraib prison, highlighting the impact of role conformity and situational factors
ethical issues
risk of harm
Participants were subjected to distressing experiences, with one going on hunger strike.
Zimbardo held dual roles as both the lead researcher and the prison superintendent, creating a conflict of interest.
This meant he was unable to fulfil his professional duty of care and failed to adequately protect participants.
right to withdraw
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However, Zimbardo actively encouraged them to stay, creating pressure to continue.
Prisoner 8612 felt unable to leave, raising issues about informed consent and the right to withdraw.
valid consent
Participants were informed it was a simulated prison and that their usual liberties would be suspended.
They were not fully aware of the study's intensity, duration, or the surprise arrests.
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Types of conformity
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Identification
Change in behaviour and beliefs – for group acceptance, membership is desirable
Done because of a desire to fit in, because you value the group
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