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The marketing environment - Coggle Diagram
The marketing environment
Environments
Macro
steeple
Micro
publics
Customers
reseller
business
government
international
Consumer
suppliers
Marketing
intermediaries
Competittors
competetive
advantage
focus
differentiation
cost
differentiation
cost
leadership
strategic
objectives
compettive
strategy
Ansoff's (1987)
growth
matrix
market
new
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present
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product
new
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present
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focus
compettive
positions
and
differential
advantage
Porter's
five
forces
bargaining
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threat
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industry
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Dibb's (2016)
steps
to
identify
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