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experimental advertising research - Coggle Diagram
experimental advertising research
combine with big data
contribution
explanation
causation
stimuli
internal valitdity
external validity
vignettes
brands
real (e)
fictious (i)
sampling
WEIRD
crowdsourcing
survey bots
reCAPTCHA
quality control questions
rely and sample providers who are equally obsessive with data quality
data collection
measurement
neuroscience
neuroimaging
fMRI
fNIRS
EEG
psychophysiological
eye-tracking
facial electromyograpgy and automatic face reading
heart rate variability and skin conductance