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market segmentation - Coggle Diagram
market segmentation
online influencer marketing
social capital theory
follower networks
personal positioning
communication content
follower trust
targeting benefits
homogenity
dynamic segmentation
positioning benefits
market acceptance
distinctiveness
feedback reflectivity
creativity benefits
trust benefits
content control threat
customer retention threat
strategies
select influencer
monitor content creation process
measure performance
repurpose influencers' content
types
general observable
ex. family life cycle
age
marital status
absence of children
age of children
ex. generational cohort theory
awareness of membership
common beliefs and behaviors
shared history of significant historical events
period effect
specific observable
status
specific unobservable
censydiam model
general unobservable
psychograpic
lifestyle
values
interests
attitudes
PH
STP
segmentation
targeting
positioning
product
price
promotion
place