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consumption and the environment - Coggle Diagram
consumption and the environment
enabling intentional pro-environmental consumption
eco-labels
green/positive halo
!! segment specific
more healthy, tastier, better and more valuable
nominal and ordinal
eco-ratings
ordinal
ex. Timberland green index or Vodaphone ecorating
negative framing is more effective (almost 2x)
metrics
kwantitative
ex carbon footprint
!! negative footprint illusion
side effects of using 'green' as a selling point
trade-off
less effective
overconsumption of green product
perceived inferiority
quantity insensitivity
less likely to choose green
sustainability liability: associations
type of benefit
higher ethicality -> gentleness related attributes
firm intention inferences
better to stand for ecofriendly in the beginning than to evolve to ecofriendly
lower perceived quality
positive halo
company as moral agent
degree of prominent moral concerns in consumers' minds
associating sustainable benefits to company instead of product
emphasizing societal benefits
what if consumers don't really care
personal values
selling 'green' as attribute
eco icons
going green to be seen-> status motives
public
expensive
Braggart's dilemma
competition to promote green behavior
pro-socials
pro-selves
social imitation and mimicry
leveraging descriptive norms
what after we nudged consumers into acting green
downstream effects
positive cueing
licensing and comensatory green beliefs
consumers responsability?
I-frame
social feedback on energy use
smart meters
carbon footprint
s-frame
carbon pricing
decarbonization of power sector
green building codes
future
seeing problem
increasing public support for effective s-frame policies
improving policy design