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THE BIG IDEA :explode: - Coggle Diagram
THE BIG IDEA
:explode:
WHAT?
Product / Servic
e
Innovation
Evolution
Revolution
Advantage
Progress
Improvement
CORPORATE STRUCTURE
Vertical
Finance
Operations / HR
Marketing
Horizontal
Matrix
MARKETING
Concept
Values
Beliefs
Mission
Specific
Needs
Skills
Opps / Threats
Achievable
Adaptable
Vision
Function
Opportunity
Capabilities
Windows
Brand Management
Communication
Environment
Macro
Economy
Micro
Customers
Intermediaries
Suppliers
Competitiors
Publics
Competition
SWOT
STEEPLE
PORTER
Focus
Segment
Position
Target
Ansoff
Develop
Diversify
Penetrate
Process
Plan
Research
Refine
Collect
Analyse
Report
FINANCE
Equity
Public
Private
Leasing
Operatiing
Finance
Bank
Facility
Overdraft
Factoring
Working Capital
Earnings
OPERATIONS / HR
Strategy
Importance
Order Win
Order Qualify
Resources
Capacity
Supply Chain
Technology
Workforce
Product Design
Risks
Diamond
Ideas
Analyse
Design
QFD
What?
How?
Links?
Conflicts?
Why?
How Much?
Process Desig
n
Transformation
Physical
Information
Possesion
Location
Storage
Physiological
4Vs
Volume
Variation
Variety
Visibility
Objective
Speed
Quality
Visibility
Sustainability
Dependability
Cost
MARKETING MIX
Extended 7Ps
PROCESS
Visibility
Efficiency
Co=producers
PHYSICAL
Surroundings
Inference
PEOPLE
HR
Representatives
Consistency
4Ps
PRODUCT
Benefits
Core
Actual
Augmented
Types
Convenience
Shopping
Specialty
Unsought
Development
Plan
Ideas
Test
Analyse
Develop
Market
PRICE
Type
Cost
Customer
Competitior
Mix
Product Line
Optional
Captive
By-product
Bundle
PROMOTION
Mix
Advertising
Personal
Promotion
PR
Process
Source
Medium
Receiver
Issues
Technical
Semantics
Effectiveness
PLACE
Vertical (VMS)
Owned
Contracted
Controlled
Horizontal
Collaboration
Backhaul
Co-loading
Continuous
Physical net