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Lululemon Greenwashing Allegations - Coggle Diagram
Lululemon Greenwashing Allegations
Technological
Shift to other sustainable alternatives
More sustainable products from competitors will replace lululemon
Cheaper products are preferred due to lack of knowledge on sustainable trends
Generational behaviour towards sustainable clothing
Political
Mandatory Sustainability Disclosure
Comprehensive and quality reports from companies
Transparency on sustainability metrics susbtantiated by evidence
Encourages sustainable business practices
Economic
Brand Reputation and Trust Erosion
Loss of loyal customers
Damage to investor relationship
Market share loss to competitors
Social
Brand Boycott
Allegations changes the perception of the brand
Sales are reduced due to boycott campaigns
Possible long-term effects on the business after the issue
Environmental
Greenhouse gas emissions
Supply chain emissions contribution
Burning of fossil fuels for synthetic fibre
Deforestation for land use
Legal
Advertising Standards Compliance
Increase in regulatory watch
Transparency on environmental marketing
Emphasizes on well-defined and substantiated Claims