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Market research - Coggle Diagram
Market research
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Qualitative
information is about people’s feelings or opinions. This is harder to analyse as it is harder to compare people’s viewpoints.
Reliability
indication of whether the results from a sample are representative of a wider group or population as a whole.
Validity
measure of how good the design and methods of research are and suggests whether the findings or the research can be trusted.
Quantitative
information is anything you can measure or reduce to a number. This can lack detail and depth of information.