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market research - Coggle Diagram
market research
methods
survey
focus group
questionare
observation
interviews
primary
doing the research first hand
cons: you may not find find enough people to speak to or gather enough research
pros: you can see what they are saying directly
secondary
getting your research off the internet or getting someone else to do it for you
cons: research you find on the internet could be false
pros: saves you the time of having to go and get it yourself
qualitive
qualitive is focusing on more detailed research
cons: wont get as much data
pros: get alot more detailed information
quantitive
focusing on more recent compared to quality