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market research - Coggle Diagram
market research
Primary research
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Research you carry out first hand.Carried out to answer specific issues and/or questions the company has.
Secondary research
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Research that is not carried out by you.Research that has already been carried out before by other people or for other purposes.
Quantitative
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Anything you can measure or reduce to a number. However , this can lack detail and depth of information.
Qualitative
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About people’s feelings or opinions. More detailed than quantitative info .This is harder to analyse as it is harder to compare people’s viewpoints.
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Reliability
Consistently delivering quality products and services to being punctual in your appointments and responsive to customer inquiries. Each act of reliability reinforces your customers' confidence in your business.