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market research - Coggle Diagram
market research
secondary research
magazines
market research reports
internet
government reports
business reports
newspapers
secondary research is research done by someone else
pros:it quick and easy too recive
cons:might not be reliable or might not be realivant to your business
primary research
questioners
focus groups
surveys
observations
interviews
primary research is research done by you
pros: it will be acurate
cons:can take a lot of time to get the data
qualitative
quality
qualitative data is based on quality data not quantity
pros:it is a good quality answer
cons:there might not be very many answers
Quantitative data
Quantitative data is based on quantitiy not qualitity
quantity
pros:a loot of answeres
cons: might not be very good answeres
Validity
when something is valid
Reliability
when something is reliable