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market research - Coggle Diagram
market research
methods
surveys
questionaires
interviews
observations
online research
google
bing
microsoft
wikipedia
primary/secondary
secondary
google
government sites
bing
primary
survey
questionaire
interviews
observations
quantative/qualitive
quantative
number asnwers
charts
variable answers
qualaitve
longer answers
in depth answers
paragraphs
pros/cons of secondary research
pros
easy to acess
sometimes reliable
quicker that primary researc
cons
could be wrong
outdated
not from a reliable scorce
validity
not valid/not true
replys that arent relevant
opinion from friends
valid/true
surveys to publick about a relevant subject
reliability
reliable
valid answers to surveys
focus/intervention groups
non reliable
internet (sometimes)