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Big Ideas in Organisations - Coggle Diagram
Big Ideas in Organisations
Marketing
The Marketing Mix
The 4 P's
Promotion
Advertising
Personal Selling
Direct Marketing
Digital Marketing
Sales Promotion
Sponsorship
Public Relations
Price
3 main approaches
Competitor-based Pricing
Customer-based Pricing
Cost-based Pricing
Product
Convenience
New product development
Market/business Analysis
Product Development
Concept Testing
Test Marketing
Idea Screening
Commercialisation
Idea Generation
New Product Planning
Speciality
Unsought
Shopping
Place
The Extended P's
People
Processes
Physical Evidence
Distribution
Wholsealer
Manufacturer
Suppliers
Consumers
.
Operations
Operations Management
Material Processing
Information Processing
Transformation process
Customer Processing
What
Manage processes
Design processes
Manage outputs
Organise input resources
Improvement
Planning and control
Within a process
Storage Transformation
Physiological/psychological Transformation
Location Transofrmation
Possession Transformation
Informational Transformation
Physical Transormation
Raising Finance
Bank Overdrafts
Bank Facilities
Debt Factoring
Leasing
Working Capital
Equity Finance
Retained Earnings
.
Economic
Technological
Ethical
Ethical Sourcing
Corporate Social Responsibility
Sustainability
Fair Trade
Sociological
Demographics
Social Attitudes
Cultural
Political
Macro Economic
Legal
Micro-Economic
Employees
Investors
Consumers
Media
Competitors
Suppliers
Environmental
Globalisation