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[GTBS] Module 4-6, Rule, Company, Company, Warner, G1 (Laura 鄭慧真110212088)…

- - - - sales decline(2009-2011) 📉
      - Johnson's "Fair and Square"
        
        eliminate discount & coupons
        
        used whole-number pricing (eg. $9.99 to $10 )
      - Impact
        
        Ignored consumer habits, failed to attract higher-spending clientele.
  - - - both stores charge $200 (maximum price)
        
        earn steady profits from loyal customers
      - one store lowers $199
        
        captures all price-sensitive customers
        
        trigger price war
    - - keep prices unpredictable
        
        create a “fog of prices”
        
        🍵 Bagged Tea
        
        affordable teas in standard sizes
        
        premium teas in non-standard sizes
        
        attract quality-focused customers
        
        attract budget-conscious customers
  - - - shifts focus to service and convenience
    - - different price for the same flight
        
        ( purchasing time & refund flexibility )
  - - - Scope
        
        1. Partner
        
        Generally
        
        There is no obvious boundary.
        
        It can still be formed
        through PART.
        
        Two games "might" be linked.
        
        "ART"
        
        How to
        connect?
        
        2. Add Value
        
        in the game
        
        Judo strategy
        
        Turn the opponent's
        strengths into weaknesses.
        
        To opponent
        
        Use opponent's weight to counter.
        
        Weight is a strength
        and a weaknesses.
        
        3. Rules
        
        Common player
        
        Limited added value
        
        short term
        
        Rare player
        
        Greater added value
        
        long term
        
        Contract
        Types
        
        4. Tactics
        
        TCI
        
        Connect the game between two places
        
        Hope KIII provides
        programs for free
        
        KIII cooperates with KZTV and KRIS
        
        Collectively refuses
        to discuss with TCI
  - - - How to do it?
        
        credible way
        
        signaling
        
        make the other believe
        
        Use your creativity to your work and life
        
        Looking for a job
        
        1 more item...
        
        Things you don't do also send messages
        
        Screening
        
        Ask others to prove they are trustworthy
        
        Practical action
  - - - Manipulate the perceptions :silhouettes:
        
        Mug experiment
        
        Twenty-four hours of happiness
        
        Endowment effect
- - - - government
        
        create incentives :candy:
      - Insist on not lowering prices
        Prevent all customers from enjoying discounts
- - - - ultimatum game
      - NBC
      - CBS
      - v.s.
- - - - At the top
        of the industry
  - - - Unwilling to sacrifice
        the 8-bit market
    - - Fully develop
        and produce
        
        Follow up
        after 2 years
- - - - Have a stable
        solid soap market
  - - - Unwilling to sacrifice
        the solid soap market
    - - Gaining Advantage
        in Advanced Markets
        
        named the hand
        soap "Ivory brand"
- - - - V.S.
        
        Type Three
        
        V.S.
        
        Type Four
- - - - No interest
        in buying
        
        willing to
        pay $20
        
        willing to
        pay $17.5
  - - - willing to
        pay $20
        
        willing to
        pay $20
        
        willing to
        pay $17.5
- - - - Hom 113212527