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Optimizely Feature Experimentation - Coggle Diagram
Optimizely Feature Experimentation
A/B tests
Gather metrics data to compare multiple flag variations
When user assigned to an experiment, OP sends a decision event
"on"/"off" or multivariate test of diff configurations
Flag deliveries
Deploy a flag tested
When user assigned to a delivery, not send a decision event
Each delivery exposes users to one variation
Bucketing: assigning users to a flag variation (user IDs and attributes)
MurmurHash
MAB
Stats Accelerator
Accelerate Learning: Identifying a statistically significant variation quickly
Stats Accelerator (SA)
Accelerate Impact: Optimizing reward for some time
Multi-armed bandit (MAB)
Audience: which users can access your flag rules
based on custom user attributes
location
device type
subscription plan
match conditions
has any value
String equals, contains
Boolean is true / false
Number: equals, is less than, is less than or equal to, is greater than, is greater than or equal to
Version: equals, is less than, is less than or equal to, is greather than, is greater than or equal to
test options
Targeted Delivery
A/B Test
Multi-Armed Bandit