§ 1-201(b)(10): General Definitions
“Conspicuous”, with reference to a term, means so written, displayed, or presented that, based on the totality of the circumstances, a reasonable person against which it is to operate ought to have noticed it. Whether a term is “conspicuous” or not is a decision for the court.
Whether a disclaimer is conspicuous focuses on the size of the typeset, the location of the disclaimer within the warranty, or other visible characteristics of the text. (Rinaldi)