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Choco Indulgence Visual Identity - Coggle Diagram
Choco Indulgence Visual Identity
Colours
Eye-catching
Gold
Simplistic
Black
Luxury
Name
Choco Indulgence
Typography
Luxury style
Serif
Lucida Calligraphy
Easily readable
Graphics
Shapes
Cocoa leaves
Cocoa bean
Neat for a quality feel
Layout
Brand name
Central
Slogan
Underneath logo
Logo
Central - behind brand name
Clean layout - not overcrowded
Slogan
Short
"Experience True Bliss"
Catchy
Lets consumer know what brand is about
Brand Values
Providing the most high quality chocolate
Making the best tasting and most exquisite chocolate
Exclusive
Logo Style
Simplistic
Eye-catching
Tells consumer what the brand is about
Features brand name
Slogan underneath
Layout
Name in the centre
Neat and tidy
Slogan underneath
Brand Type
Luxury
Confectionary brand
High-end
Luxury
Expensive
Brand Positioning
Top end of the chocolate market
High end
Luxury
Expensive