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chocoIndulgence - Coggle Diagram
chocoIndulgence
target audience
all nationalities
middle aged to old age (30+)
both genders
wealthy people
all races
people with expensive lifestyle
Typography
size 16 normal text
Accord heavy SF
size 26 subtitles
size 48 title
graphics
minimalistic
simple
digitally made for extra fine details impossible with hand drawn designs
bold
Brand Positioning
quite expensive
Luxury shops to be sold at such as Harrods and Fortnum and Mason
competing with brands such as pierre marcolini
layout
clean and professional
bold colours
logo in middle of packaging
printing packaging
packaging 300dpi
web use 72 dpi
dimensions
14.8 cm wide
10.5cm long
colour palette
gold text
blue backround
gold details on backround
values
luxury good tasting product
fair pay for farmers
slogan
Indulge yourself in pure chocolate bliss
name
ChocoIndulgence