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ChocoIndulgance - Coggle Diagram
ChocoIndulgance
Typography
Font
Accord SF
Text Size
Size 14
Headers
Bold, Size 34, Accord SF
Text Positioning
Centred
Brand Identity
Luxury
Deep, warm colours
Quality over Quantity
Minimalistic
Product
Dimensions
10.5cm Height
14.8cm Wide
300 dpi
Web use 72 dpi, 1000 pixels wide
Target Audience
Higher end of society
Ages 40-85
People who appreciate the quality
Brand Positioning
High-End Stores
Fortnum & Mason
Erewhon
Harrods
No Advertising
Target Audience isn't sat around watching TV
Graphics
Minimalistic
Typography
Colour Palette
Text
Main
Accent
Background
Deep Green
G: 100
B: 40
R: 100
Values
Quality over quantity
Customer Loyalty Program
Slogan
'Fine Chocolate'
Quality made chocolate