Please enable JavaScript.
Coggle requires JavaScript to display documents.
3.3.3 a - Coggle Diagram
3.3.3 a
-
Segmentation Methods
demographic, geographic, income, and behavioral.
-
Niche Marketing
Focused on small, specific market segments.
Mass Marketing
Aiming at a large, broad audience.
-
-
Value of STP
(Segmentation, Targeting, Positioning): Helps tailor marketing strategies to specific audiences.
Target Market Influences
Depend on market trends, competition, and customer needs.
STP Process
Understand the market (segmentation), choose a target, and develop the positioning strategy.
-