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Lego Movie -Marketing Campaign - Coggle Diagram
Lego Movie -Marketing Campaign
Target audience
adults
nostalgia
families
humour is family friendly
children
DC fans
video gamers
platforms
facebook
youtube
instagram
magazine
twitter
cinema
distributor
Warner Bros
large company- conglomerate
already produced well known movies and titles
demographic
children
colours
well known characters
adults
famous actors
comedy
genders
female
male
The lego movie marketing appeals to both children and adults because of the nostalgia for older audiences and the amusment of the product lego.As the older population would have used lego at some time during their childhood this memory and toy would be brought down to their children to love and enjoy.As the lego movie is based around lego and characters both audiences will feel familiar towards this and know about it making them both interact and connect to the film .