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Lego Movie Marketing Campaign Analysis - Coggle Diagram
Lego Movie Marketing Campaign Analysis
Media Producers
Warner Bros
Major media producer
Creators of:
Harry Potter Films
Beetlejuice
DC, comics and movies
Scooby Doo
Looney Tunes
Easily recognizable
Characters from franchises appeared in the Lego Movie
Attracted fans of said franchises
Lego Company
Most recognizable toy brand
Made successful mini franchises such as:
Lego Minifigures
Lego Ninjago
Lego Chimera
Lego bricks made a significant impact on pop culture
Did Collab's with Warner Bros in the past
Lego Harry Potter
Lego DC
Lego Scooby Doo
Abbreviated from "Le godt", Danish for "Play well"
Audience Appeal
The usage of pre existing IP's in order to both entice young viewers to watch and as nostalgia value for older viewers