The Lego movie successfully targets their primary audience, the younger generation, through the use of the LEGO figures and well-known characters. This is evident as characters such as 'Batman', 'Wonder Woman' and 'Green Lantern' were heavily featured within the trailer. This successfully help reach the target audience as the well-known, famous superheroes in which most children are familiar with, was featured, meaning that it would appeal to the younger generation immediately. not only this, but by showcasing these characters, as LEGO figures. this would solidify the primary audience's decision on seeing the film, as LEGO is a very common toy for children, therefore it will intrigue them and influence them to watch the film. This in turn, showcases how LEGO successfully reached their primary audience, as by making famous superheroes LEGO characters, it provides familiarity for the younger generation, and also excitement, as they would know these superheroes, and have the ability to watch them in LEGO form, a toy in which is commonly played with by children.