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[P] Platform Revolution, Winner-Take-All Markets, G1 (Mandel 許詠翔 …

- - - - Egg?
        
        or
        
        Chicken?
    - - cannot ignore both
        
        Consumers
        
        &
        
        Producers
      - ex.
        
        Paypal
        
        Consumers
        
        both
        necessary
        
        Producers
        
        e-commerce
        
        2 more items...
        
        physical stores
        
        1 more item...
        
        Bonuses need to be used through Paypal.
        
        commitment
        
        existing users
        
        receive $10 for signing up
        
        new users
        
        receive $10 for refer others
        
        acquisition
        
        1 more item...
- - - - attract some user groups & show benefits
        
        ex. The Huffington Post
        hires writers on blogs.
    - - attract one of the consumers or producers
        
        Users from the other party
        will also be attracted to join.
    - - let both sides create value for each other
        
        ex. Facebook was initially
        targeted Uni students
    - - Operated linear book sales first,
        and then invests in the platform.
        
        2. Piggyback strategy
        
        One platform attracts users of another platform
        
        attracts external users
        to join its own platform
        
        ex. Paypal attract
        eBay's customer base
        
        3. Seeding strategy
        
        focus on value units to attract some users
        
        other users who want to
        interact will also follow
        
        Android offered bonus to
        attract program developers.
        
        :three:
        
        4. Marquee strategy
        
        5. Single-side strategy
        
        2 more items...
        
        Provide incentives to attract members of a key user
        
        1 more item...
- - - - Platform Strategy
        
        21st Century
        
        Blurred Boundaries
        
        Let people switch roles
        
        eg. Buyers can be Sellers
        
        Access > Ownership
        
        Connecting networks :check:
        
        eg. Airbnb and Uber
        
        Owning resource :green_cross:
        
        Value Creation > Value Capture
        
        ( Collaboration & Co-creation )
        
        Bigger Pie
      - Poster's Five Forces
        
        :black_flag:
        
        Build Moats
        
        Block competitor & Protect resource
        
        20th Century
    - - Compete Like 3D Chess
        
        Platform vs. Platform
        
        Compete for users & dominance
        
        Alibaba vs. Amazon
        
        Platform vs. Partner
        
        Balance collaboration and competition
        
        :warning: careful management
        
        Amazon vs. Its sellers
        
        Partner vs. Partner
        
        Compete for user attention
        
        Developers on App Store
      - Limit Platform Access
        
        Control Key Assets
        
        Seek exclusive access to essential Assets
        
        Prevent Multihoming
        
        eg. Apple blocks Adobe Flash to keep apps exclusive to iOS
      - Data as an Asset
        
        :moneybag:
        
        eg. Amazon
        
        uses customer data
        
        Customize Products & Boosting Sale
- - - - LEVERAGING THE VALUE OF DATA
        
        Tactical Data Use
        
        v.s.
        
        Strategic Data Use
        
        Data Supremacy
        
        LinkedIn vs. Monster
        
        Benchmarking Tools
        
        Identifying Growth Areas
        
        Tools for Enhanced Matches
        
        Benefits
        
        Reinforces network effects
        
        competitive moat
        
        Guides investment
    - - REDEFINING MERGERS AND ACQUISITIONS
        
        Platform-Specific M&A Considerations
        
        Overlap in User Base
        
        Reduced Information Asymmetry
        
        Benefits of Delayed or Selective Acquisitions
        
        Lower Risk
        
        Reduced Complexity
        
        Partnership Over Ownership
        
        Capturing Value Without Ownership
        
        Focus on Core Strengths
    - - PLATFORM ENVELOPMENT
        
        occurs when one platform absorbs the functions and user base of a neighboring platform.
        
        Advantages
        
        Keys to Success
        
        Ability to Create Value
        
        Agility
        
        Challenges
    - - FOSTERING INNOVATION,
        THEN CAPTURING ITS VALUE
        
        Strategic Value Capture
        
        Monitoring and Reacting to New Innovations
        
        e.g., Instagram, Snapchat
        
        Platform Responses to Innovation
        
        1.Acquisition 2.Competition 3.Adaptation by Startups
        
        Innovation Facilitation
    - - ENHANCED PLATFORM DESIGN
        
        Differentiating Through Specialization
        
        Vimeo vs. YouTube
        
        Superior Design Leading to Market Domination
        
        Airbnb vs. Craigslist
        
        1.Quality Tools Matter 2.Niche Strategies Can Work 3.User-Centric Design Wins
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