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Exam Unit 1 and 2 - Coggle Diagram
Exam Unit 1 and 2
Entrepreneurial Characteristics Definitions
Creativity
Innovation
Risk-Taking
Communication
Negotiation
Confidence
Determination
Primary Research Methods
Observations
Questionnaires/surveys/interviews
Focus Groups
Advantages: The information gained will be accurate and relevant.
Consumer Trials
Advantage: A consumer trial provides honest and reliable information.
Disadvantage: Consumer trials are expensive to operate.
Test marketing/pilots
Entrepreneurial Rewards
Financial rewards
Independence
Self-Satisfaction
Making a difference/change
Secondary market research disadvantages