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The marketing concept - Coggle Diagram
The marketing concept
mission
specific
based
on
customer's
needs
satisfaction
encapsulates
organisation's
strenghts
signal
achievable
adaptable
organisational
opportunities
strategic
window
resources
strengths
weaknesses
threats
marketing
function
monitoring
developing
trends
opportunities
threads
competition
analysing
market
targeting
brand
management
communication
delivery
pricing
determining
objectives
strategies
in
alignment
with
organisation's
values
analysis
of
the
market
strategy
selection
formulation
of
1 more item...
guide
behaviour
vision
future
focused
definition
marketing
the chartered
institute
of
marketing
in
UK
management
1 more item...
American
marketing
association
activity
set
of
institutions
processes
for
4 more items...
marketing
orientation
organisations
try
to
satisfy
customer
requirements
marketing
process
corporate
strategy
supporting
objectives
based
ont