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NETFLIX TP2, G3 (IBS3 Kelly (30%), IBS(M) Jan (30%), DFLL4 Tina (30%),…

- - - - Mandarin-speaking people
        
        Center for Mandarin-language works: Taiwan
        
        Ability
        
        Good Understanding of Genres
        
        Strong Sense for Universal Topics
        
        Earlier works
        
        Nowhere Man(2019)
        
        Triad Princess(2019)
        
        Malaysia
        
        The Ghost Bride (2020)
      - Never enter China market
        
        Verification System
        
        Users' Tastes
        
        Other More Attractive Market (e.g. India)
        
        Licensed Content to iQiyi (2017)
        
        Ended in 2019
      - Consideration to enter China
        
        Cooperation
        
        Local SVoD
        
        Telecom
        
        Vendors
    - - Launched in 2016
        
        Relatively small presence (1 million subscibers)
      - Suspended in 2021
        
        Russia's invasion to Ukraine
        
        Along with Microsoft, Apple and Dell.etc
      - Ended in 2022
        
        Russia's new law on March 1st
        
        Refuse 20 Russian free-to-air propaganda channels
        
        Roskomnadzor's action on Dec.
        
        added Netflix to its register for audiovisual services
    - - Background
      - Recent
      - Marketing Strategy
      - Success examples
      - Future impact
  - - - Monitor government regulatory policies on online video content
        
        Ensuring compliance and smooth operations in various markets
        
        Including censorship, copyright protection, and local content requirements
  - - - Inflation
        
        Downturns can reduce user subscriptions and willingness to pay
      - Exchange rates
    - - :heavy_plus_sign:
        
        Willingness to pay
      - Effective pricing strategies
    - - Impacting revenue :moneybag:
  - - - Offering a wide range of content, including multilingual subtitles and dubbing
    - - Tailoring its content strategy to different demographics
  - - - Ensuring smooth platform operation across different network environments
    - - Higher-quality images and stable playback
  - - - Implementing measures to reduce usage
        
        e.g. Adopting renewable energy sources and enhancing energy efficiency
  - - - To protect user information and maintain security
    - - To avoid monopolistic practices
        
        Colluding with competitors on pricing or impeding new entrants
    - - Ensuring compliance in different countries
        
        Navigating varying copyright regulations to legally stream video content
- - - - Gradual phase-out of basic plans in some regions
  - - - Periodic price increases in mature markets
      - Diversifying revenue streams
    - - investment in original series and films
      - Licensing popular shows and movies
  - - - Lower prices in developing countries
    - - Adjusting pricing based on local market conditions
  - - - Ad-Supported Plans
      - Shared Account Policies
    - - Localized Content
        
        Ex . Korean 《Squid Game》
      - Binge-Watching Culture
        
        entire-season releases
      - Demand for Original Content
        
        Ex . Stranger Things
  - - - Love is sharing a password.
      - Attract more users
    - - Account Restriction Policies on May, 2023
        
        103 Countries including USA, UK, Aus
        
        Settings about "primary location"
        
        Restriction to users & household
        
        IP address
        
        Devices' ID
        
        Account activity
        
        Options for extra member
    - - Content Investment
      - Loss on Potential Profits
- - - - Suppliers
        
        Ex. Content Suppliers, Content Delivery Networks (CDNs)
      - Competitors
        
        Ex. Disney+, Apple TV+
      - Complementors
        
        Ex. Device Manufacturers, Big data providers
  - - - Amazon Prime Video
        
        Disney+
        
        Hulu
        
        HBO Max
        
        7-8%
        
        60+
        
        1 more item...
        
        10%
        
        US & Japan
        
        18-34y
        
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        15%
        
        100+
        
        Children,34y :arrow_down:
        
        Iconic franchises
        
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        18%
        
        240+
        
        18-54y
        
        Diverse, high-budget originals alongside rentals
        
        $14.99/m
        
        1 more item...
    - - Global reach (190+)
        
        Large & diverse subscriber base
      - Personalization and user experience
        
        User retention and engagement
      - Content Diversity and Original Programming
    - - High Cost
        
        Spends billion on original content
      - Declining market share
      - Pricing Competitiveness
        
        Deter budget-conscious consumers
      - Content Quality Debate
        
        Quantity
- - - - Revenue Stream
        
        Channel
        
        Customer Relationships
        
        Customer Segment
        
        Who is interested in watching movies, TV shows and documentaries
        
        Everyone
        
        Aiming to promote Family-friendly
        
        Value Propositions
        
        Key Activities
        
        Hiring and retaining software and tech geeks
        
        1 more item...
        
        Maintaining a robust "Recommendation system (algorithm)"
        
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        Producing, acquiring, and licensing content
        
        1 more item...
        
        Develop its pricing strategy and subscription model
        
        1 more item...
        
        Key Resources
        
        Key Partnership
        
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        Software developers
        
        Recommendation system (algorithm)
        
        Watch Anywhere. Cancel Anytime.
        
        Getting unlimited access to TV shows and movies, inculding exclusive Netflix’s original ones without ADs
        
        Self-setup
        
        The platform's ability to allow users to easily
        
        Create accounts
        
        1 more item...
        
        Select subscription plans
        
        1 more item...
        
        Manage profiles
        
        1 more item...
        
        Social media
        
        Channeling major advertisements, deals, and other promotional deals
        
        Online streaming through the website
        
        Streaming on TV Apps and Gaming consoles
        
        Streaming through Mobile apps
        
        Mail delivery for DVDs
        
        Monthly subscriptions fee :moneybag:
        
        Advertising revenue
      - Purchasing rights establishment
      - Producing oringal
      - Providing personalized recommendations, R&D and artificial intelligence
      - Salary
- - - - 2022
        
        2023
        
        310.6 billion
        
        2.36 billion
        
        Stable growth of income
        
        Short-Term Improvements
        
        3 more items...
        
        Long-Term Changes
        
        3 more items...
        
        $31.62 billion
        
        4.31 billion
        
        Subscriber losses➡️ad-supported plans
      - $25 billion
        
        $2.7 billion
        
        Covid-19➡️subscribers has soared
    - - $558 million
        
        Investing in original content and expanding its subscriber base
  - - - Expanding its global footprint and increasing its content library
- - - - 2022
        
        2023
        
        Stable Revenue
        
        Content Diversification
        
        Challenge: Balancing Pricing Adjustments
        
        Subscriber Loss
        
        Password Sharing Policy
        
        Decline in Net Income
      - Subscription Surge
        
        Platform Content Strategy Adjustments
    - - Launch of Original Content
        
        Steady Financial Growth