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TP2 Analyzing North America route of Starlux, G1 (IPCM 4 Liang, DFLL4…
TP2
Analyzing North America route of Starlux
Business Model Canva
Demand
CH
STARLUX App
online service
travel agency
VP
High CP
satisfaction of great value for money
those who
pursues high-quality and comfortable
young travelers, having spending power and longing for high-end lifestyle
consumer experience
RS
flight revenue
Additional products
business cooperation
CR
Joint credit card
E.SUN Bank
Mileage Rewards Program
COSMILE
customer service
social media
IG、Threads
Supply
KR
Airplane
Professional team
Geographical location
Social media
KP
Operating Partner
Airport
TPE
CPC Corporation, Taiwan
Airbus
Fujitsu
Scheduling system
Tactical Partner
Alaska Airlines
Member mileage sharing
Route point connection
CS
Wage
Fuel
Staff training
Marketing
purchasing payment in buying or renting airplane
KA
Marketing
Social media
ITF
Operation
Digitization
Effectively arrange flight times and frequencies
Staff training
Dynamic competition
Tactical Action
Pricing Adjustments and Promotional Strategies
increasing market demand
co-branding
creating buzz and media attention
expand market reach
Code-sharing
specific activities or seasonal needs
Strategic Actions
Increasing quality of service
satisfy different type of customer's demand
the advantage of differientiation
improve brand competitiveness
Waypoint Expansion
strengthen aviation network
increaing flight
airline alliance
reducing operating costs and expanding passenger base
strategic alliance
the coorperation between two specific airlines
Competitors
domestic
EVA Airline
China Airline
international
Singapore Airlines
Vietnam Airlines
Thai Airways
Delta Air Line
Cathay Pacific Airways
Copa Airlines
United Airlines
Avianca
Air Canada
G1
IPCM 4 Liang
35%
DFLL4 Emily
30%
IBS 2 Kimo
40%
IBS m2 William
30%
IPCM3 Tammy
20%