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question 2 - Coggle Diagram
question 2
marketing management
segmentation
targeting
positioning
understanding strategy
integrated strategies
marketing challenges
product
stylish eco packaging
promotion/marketing communications
awarness
customer engagement
relational
behavioural
cognative
AIDA approch
attention, interest, desire, action (strong, 1925)
benefits of collagen
Linier process of communication
The Communication process and problems (Shannon and Weaver 1998)
A Macro framework of marketing communications
Complex communication model