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CHOCOINDULGENCE - Coggle Diagram
CHOCOINDULGENCE
slogan
elevate your taste
experience the taste of a lifetime
the blissful sensation
decadence redefined
indulge in greatness
visual identity
loyalty to the brand
making sure the consumers buy into the brand and establish a connection
familiarity
use different colours from other chocolate brands to stand out and to be more known
establish a brand
make it a brand that has a familiar name
communication to consumers
the message should be clear to them
materials for packaging
plastic
cardboard
paper
wood
people with great education
know more
people with a higher knowledge
probably earn more money than the normal people
more active
design
easy to read font but also look fancy
gold highlights or waves on packaging
make sure colours are bright or dark enough on shelves as too stand out to consumers
colours for packaging
blue
green
orange
interests
for expensive chocolate
to try it as they havent before
reliability
theme
obliged to fairtrades scheme
to share with people
fancy
target audience
adults with a luxury lifestyle
adults that also value expensive brands over cheaper alternatives
people who like an expensive brand
needs of a target audience
by
and adults that know more and keep coming back to try
cost
expensive
high quality
ingrediants
the look of it
materials
occupation
well paying
bankers
inventors
managers
