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JD SPORTS - Coggle Diagram
JD SPORTS
Service technology
Interactive mirrors and touchscreens
Self-service kiosks for quick checkouts
technology-based channels
Customer and service quality
Online shopping platform
complains: delay of delivery, inaccurate order
failpoints
Well-organized of brands and signages
Friendly staff
High foot traffic in malls
overcrowding
failpoints
Service improvements
Personalized shopping experience
track customer preferences/purchase history
provide tailored product suggestions/promotions
Loyalty program
personalized discounts
early access to deals
sneak preview of new collections
service blueprint
Conclusion
Regional events
Host fitness events and sponsor influencers in Singapore to boost brand visibility
Sustainability goals
reduce packaging waste and partner with local green initiatuves
Focus on E-commerce
enhance delivery speed/stock accuracy
Introduction
Multichannel retailer
Apparel: Sportswear
Footwear: running/training shoes
Young audience/Adults: age 18 to age 40
Fitness enthusiasts: Customers who plays sports such as golf, basketball, soccer etc.
Global: stores in Europe, Asia and U.S.
Shoes and Apparels
Varieties of Brand
Nike
Adidas
New balance
Converse