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market research, secondary research, quantitative research, methods of…
market research
questionnaires
a set of questions to find out customers opinions
observations
watching customers to find out their reactions to certain products or service
interviews
a one on one conversation to find out someone's thoughts
survey
collecting information form a sample of individuals through their responses to questions
focus group
a group interview to gather everyone's thoughts
primary research
gathering data that hant be gathered before
qualitative research
collecting and analysing non-numeral data
validity definition
how accurately a methord mesures what its intended to mesure
deals in numbers, logic,and an objective stance
a research method that uses data that has already been collected by someone else
secondary research
quantitative research
methods of market research