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market research - Coggle Diagram
market research
methods of market research
interviews
a one on one conversation to find out someone's thoughts
observations
watching costumers to get their reactions to certain products or services
survey
the collection of information from a sample of individuals through their responses to questions
focus group
a group interview to gather everyone's thoughts
questionnaires
a set of questions to find out costumers opinions
primary research
gathering data that has not been gathered before
secondary research
a research method that uses data that has already been collected by someone else
quantitative research
deals in numbers, logic and object stance
qualitive research
data representing information and concepts that are not represented by numbers
validity
how accurately a method measures what it is intended to measure
reliability