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Media ecology - Coggle Diagram

- - - - brings the audience closer together, virtually and allows access to worlds created by others
        
        tech has developed from small villages and first-hand experiences both literal and metaphorical - into an interconnected set of environments
    - - the medium (the technology or platform) itself has a greater impact on human experience than the actual content it carries.
  - - - fandoms (utopia): social structures and cultural practices created by the most passionately engaged consumers of mass media properties
      - Fewer distinct producers, channels of distribution or consumers/audiences have converged in new media to bring out new relationships centering on the prosumer. Web 2.0 enabled this - the relationship between consumer and media makers
  - - - states that sharing ideas is fundamental to the development and use of social media, sharing ideas tend to take a life of their own in the virtual world, shared ideas lend themself to creativity and innovation
  - - - argues in a range of papers and talks that the traditional audience has evolved so far away from itself that it no longer exists
      - he feels that audiences now expect to be able t interact with the environment they are occupying and if they cant they will reject it
        
        audiences also want to be able to engage in dialogue with corporations and producers and expect their voice to be heard
        
        audiences are effectively prosumer audiences
      - sees the end of the audience as a good thing
      - audience was passive in old media
        
        new media audiences become more emotionally involved in the process and their relationship are generally cooperative
- - - - Short form video content
    - - Youtube influencers
  - - - choose your story