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SIS 4 SPORT MARKETING OPPORTUNITIES - Coggle Diagram
SIS 4
SPORT MARKETING OPPORTUNITIES
Analyse the organisation
Objectives
Stakeholders analysis
Mission statement
Analyse market and
consumers
Applications of market research
Pricing research
Promotion research
Product research
Distribution research
Research the market
Types of research
Quantitative
Qualitative
Identify Sport Marketing Opportunities
External environment
Legal
Technological
Social
Physical
Economic
Political
Sport industry environment
Staff/members
Commercial
Finance
Government & leagues
Media
Public
Analyse internal & external environments
5 Forces analysis
The bargaining power of buyers
The bargaining power of suppliers
The threat of new entrants
The threat of substitute products
Intensity of rivalry
SWOT Analysis
External
Internal
Types of competitors
Immediate
Secondary
Indirect
Sport market opportunities
Product development
Market development
Market penetration
Diversification