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Formation (2016) - Beyoncé Music Video Revision Notes - Coggle Diagram
Formation (2016) - Beyoncé Music Video Revision Notes
Product Context
Formation was released bore the super bowl performance which is part of the lemonade album.
Won Clio award for innovation and was nominated for the Grammy awards.
Set against the New Orleans flooding from hurricane Katrina and reflects historical racial tensions, referencing racism and slavery.
Media Language
Media Language Elements
Offers Conflicting messages and requires awareness of social issues such as police brutality
High Media literacy needed to understand intertextual references (That beat documentary)
Contrasting elements (eg the antebellum dresses as well as pop outfits) which crates layered meanings
Genre Exploration
Blends pop, R&B, dance and hip-hop but mainly focuses on the bounce genre significantly.
Theoretical Perspectives
Semiotics - explores signification in the use of antebellum dresses in relation to slavery
Representation
Economic and political contexts
The timing of the videos release during the super bowl enhances it's financial impact and public visibility.
Beyoncé's on screen representation is constructed to represent Beyoncé as strong and powerful which is characterised by direct audience engagement and commanding postures
Simultaneously the video offers a critique of racial issues and raises questions about the portrayal of women in traditional roles.
The video offers feminist perspectives with the opportunity to perpetuate certain stereotypes involving women.
The video challanges racial hierarchy's by positioning a black woman in a place of auhority while adressing thimes of otherness