Please enable JavaScript.
Coggle requires JavaScript to display documents.
Global
Marketing - Coggle Diagram
Global
Marketing
Global marketing
strategy
-
-
-
Marketing Approaches
ethnocentric
=based on beliefs
of home nation
=what works here works
anywbere
=lower product dev
=economies of scale
=may not sell well
-
-
-
-
Global Niche Market
excellent quality,
distincyive branding,
custkmer service,
expertise + innovation,
wealthiest consumers
cultural diversity
=range of different
people in society
=hold different values
=cultural diversity
involved in decisions
is key
-
Cultural +
Social
-
-
language
=poor use of
language can
let down
marketing
=unintended
meanings
=inappropriate
translations/
branding