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(Section 3 - Leadership Toolkit, Section 2 - Diving Deep, Section 1 -…

- - - - Online Retailer in shoe and accessories segment
        
        New accessory line is declining in revenue
    - - Business question
        
        Framework to Get from Stated Objective to the Real Business Question
        
        Start with Six Question Framework
        
        What?
        
        Who?
        
        Where?
        
        When?
        
        Why?
        
        How?
        
        Data science: Towards insights
        
        Context
        
        What happened?
        
        Why are you interested?
        
        What is the problem or opportunity?
        
        Impacted segment
        
        When did it take place?
        
        Where did it happen?
        
        Who is impacted?
        
        Potential reasons
        
        What might have caused this?
        
        What do you think drives this?
        
        Decision science: Towards impact
        
        Timelines
        
        What decisions need to be taken and by when?
        
        Stakeholders
        
        Who is asking?
        
        Who is the decision maker?
        
        Who will take action?
        
        Actions
        
        What action are you going to take based on this analysis?
        
        Is this required one time (Adhoc) vs recurring (Dashboard)
        
        What's in it for you?
        
        Reduction of iterations
        
        Contributions with actionable recommendations
        
        Recognition as a partner in the decision making process
      - Analysis plan
        
        What's in it for you?
        
        Alignment with key stakeholders
        
        Scope management
        
        Assignment of proper resources with agreed upon timelines
        
        Delivery in scope and time
        
        Line of sight to impact
        
        Data Science Track
        
        Analysis Goals
        
        SMART
        
        Specific
        
        Measurable
        
        Attainable
        
        Relevant
        
        Time bound
        
        Hypotheses
        
        A hypothesis usually takes the form of: A → B (A is causing B, and B is part of the business question.)
        
        Hypotheses are best generated through a brainstorming session with all the key stakeholders based on what they think may be driving the situation.
        
        Generate & Prioritise
        
        Methodology
        
        correlation
        
        Data Specification
        
        columns
        
        Project Plan
        
        resources
        
        Decision Science Track
        
        Internal team conversation
        
        Stakeholders conversations
        
        2 extra points not sure where to apply
        
        Kick off meeting
        
        Analysis plan
      - Data collection
        
        Data pull
        
        Data cleanse and validation
        
        Test sample of data
      - Insights
        
        Data science track
        
        Review patterns
        
        Is there a real problem? What can you notice from distribution of each variable, from trens and comparing test vs control
        
        Prove or disprove hypotheses
        
        Present findings
        
        Impact to guide prioritisation
        
        Methodologies
        
        Aggregate Analysis
        
        Correlation Analysis
        
        Trend Analysis
        
        Sizing and Estimation
      - Recommendations
        
        Short, concise and insightful set of recommendations, without bogged down by details
        
        Know the details and keep them to yourself until asked
        
        Want to perceived as an effective business partner
        
        recommendations are seen as sound and credible
        
        Drive your audience towards actions that create impact
        
        7 components
        
        Objective
        
        What is the business problem / goal of the analysis
        
        Background: (optional) : What do you need to tell people to put the analysis in context
        
        Scope (optional)
        
        What is included and what is not included in this analysis?
        
        Approach (optional)
        
        What definition (metrics, population) and methodology should be explained
        
        Recommendations
        
        What would you like stakeholders to do as a result of your findings
        
        Actionable and impact oriented
        
        Key insights with impact: What are the key findings from and impact of each insight that support your recommendations?
        
        Next steps: What are the proposed next steps, who is the owner of the same, and what are the timelines?
        
        Solve problem and get credit