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Measurement - Coggle Diagram
Measurement
What are the main questions we need to ask?
What will happen as a result of this?
What are the short term outcomes
What are the medium/long term outcomes
What groups will be impacted
What are we comparing against?
Last year
Different Subgroup
What is success?
What is the business objective?
Why are we doing this?
What do we need to track
Alerts
Lead indicators
Success
For what time period
What can affect the outcome
traffic drivers
weather
Paid
Earned
owned
Availability
promotions
Pricing