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Skintique - Business Plan - Coggle Diagram
Skintique - Business Plan
Executive Summary
Online-based business
Direct import = low prices
Free gift with every purchase
Affordable premium skincare
Company Description
Online-based business
Legal Structure
Mission: Affordable skincare
Unique Selling Proposition (USP): Direct imports & free gifts
Market Analysis
industry Overview
Target Market
Competitor Analysis
Market Opportunity
Products & Services
Facial cleansers, serums, moisturizers, etc.
Brands from Korea, Japan, USA
Pricing Strategy
Free gifts (e.g., face masks)
Marketing and Sales Strategy
Branding: Affordable luxury skincare
Marketing Channels: Social media, influencer collaborations
Sales Strategy: Flash sales, bundles, loyalty programs
Operations and Managements
Online business model
Employees working in sync
Suppliers: Direct international sourcing
Customer service & logistics
Financial Plan
Startup costs: Inventory, website, marketing
Revenue model: Profit margins from direct imports
Investor appeal: Scalable and cost-effective
Risk Analysis
Potential risks: Shipping delays, competitor pricing
Mitigation strategies: Diversify suppliers, build customer loyalty