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Consumer market and buying behaviour - Coggle Diagram

- - - - activities, interest, opinions
      - pattern
    - - psychological characterisitcs
      - distinguish
      - traits
  - - - 5 senses
      - Selective attention
    - - Descriptive thoughts
    - - consistent
      - evaluations, feelings, tendancies
    - - Maslow's theory of needs
    - - Pavlov's theory
  - - - Pester power
        
        influence
        
        persistent nagging
        
        Ability of children
        
        repeated requests
      - Household
    - - Reference groups
        
        Direct
        
        Primary
        
        Daily basis
        
        Secondary
        
        Regularly
        
        Indirect
        
        Aspirational
        
        Look up to, e.g., footballer
        
        Non-Aspirational
        
        Don't want to belong e.g., drug dealer
      - Opinion leader (Influencers)
        
        skills
        
        knowledge
        
        speacial
        
        personality
        
        Other characteristics
      - Conformity
  - - - Group
      - Shared values
      - Common experiences
      - Situations
      - E.g., different cultures
    - - share values, interest, behaviour
      - Income vs wealth
      - divisions
      - Education
      - Permanent, orderd
      - Occupation
      - Income
      - Middle class
      - Working class
      - Dominant/Upper class
    - - Perceptions
      - Behaviour
      - Wants
      - Values
- - - - Lifestyle
      - Beliefs
      - Social class
      - Culture
      - Preferances
  - - - Buyer disomfort