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My Journey as a Graphic Designer - Coggle Diagram
My Journey as a Graphic Designer
Personal background
Hometown (Queenstown)
Small-town lifestyle, sense of belonging, close-knit community
Community
Move to Welly for uni
Exposure to diversity, economic disparities, privilege awareness
So much rubbish here
Sustainibility
Family & Independence
Encouragement, working from a young age, understanding value of money
Creative Spark → Inspired by great-nana’s creativity (Plates)
Loved making family and friends cards and drawing
High school teacher didn't think my designs were good felt I needed to add something else to my degree
Experiences that Shaped My Approach
Making & Gifting Cards → Designing to make others happy
Co design
How can I make my designs meaningful?
BRAND IDENTITY
COLOUR
LOGOS
Composition
Swimming as Discipline → Goal-setting, adapting to new environments
Parental Influence → Hard work, financial responsibility, breaking assumptions
Education and career path
Chosen Pathway: Graphic Design
Love for creativity and expression
Importance of brand identity and storytelling
Marketing Minor
Helps understand business side of design
Connects with graphic design in branding
Core design principles
Brand Identity & Meaningful Design
Not just about aesthetics but deeper meaning
Expresses values and connects with audience
Influences from Artists
Jessica Walsh → I like her company because they create brand identities that embody the personality and story of a client
Paula Scher → She believes that the Identity of a brand has to resonate with people and represent something
Bruce Mau → BMD is widely known for their values which entails helping organisations achieve their most ambitious goals
Beyond Sticky Notes
Typography
Experimentation
Making my own fonts
I can use type as a visual to create something meaningful
Illustration
Skills
Creativity
Marketing & Advertising
Customer Service
Good Time Management
Graphic Design Tools
Curiosity
Goal-setting