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D. Buyer Behaviour - Coggle Diagram
D. Buyer Behaviour
Business Process
Problem recognition
General need description
product specification
Supplier Search
Proposal solicitation
supplier search
Order-routine sepcification
Performance review
Consumer Process (5)
Need recognition
Information search
Evaluation of alternatives
Purchase Decision
Post purchase behaviour
Buyer Process FOR NEW PRODUCTS (5)
Awareness
Interest
Evaluation
Trial
Adoption
Participants of the D.M.U
Users
Influences
Buyers
Deciders
Gatekeepers
Consumer characteristics
Culture
Social
Personal
Psychological
Types of Consumer behaviour/ situations
Complex
- High involvement and significant brand differences
Dissonance reducing
- High involvement and few brand differences
Variety seeking
- Low involvement and significant brand differences
Habitual
- Low involvement and few brand differences
Business buying influences
Environmental
Organisational
Interpersonal
Individual
Types of BUSINESS buying situations
Straight Rebuy
Modified Rebuy
New Task