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RELATIONSHIP MARKETING - Coggle Diagram
RELATIONSHIP MARKETING
Benefits
Production & Delivery
Understanding
Profit over lifetime
Less price sensitive
Cost-effective
Predictability
Customer Equity
DCF
Loyalty
Repeat business
Attitude
Factors
Value
Satisfaction
Committment
Trust
SDL
Co-created
Service for service
5 Axioms
Types
Buyer-maintained
Bilateral
Seller-maintained
Life Cycle
Expansion
Committment
Exploration
Dissolution
Awareness
Intensity
Behavioural
Economic
Psychological
B2B
Transactional
Transitional
Communal
Damaged