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external influences / 2.5 - Coggle Diagram
external influences / 2.5
economic influences
effects on businesses
changes in inflation
the general rise in prices over time
problems caused
increased costs
increase price of raw material
workers often ask for more pay to cope with increase cost of living
higher repayments on loans (higher interest rates)
consumer habits change (less spending)
uncertainty ( cant predict what will happen)
changes in exchange rates
value of one currency compared to another
problems
change to currency value
depreciation = decrease in value of the pound
importing business-
sales are likely to rise
may choose to increase selling prices
importing business -
costs are likely to rise
may seek domestic supplier as its cheaper locally
appreciation = increase in the value of the pound
expoting business -
sales likely to fall as products become more expensive
may need to lower prices
importing businesses -
costs are likely to fall as importing is cheaper
may look to increase the pool of overseas suppliers to reduce further costs
changes in intrest rates
a % reward offered for saving money and the percentage charged for borrowing it
If interest rates rise businesses will have to pay more on new or variable rate borrowing which will increase their costs
Customers are less likely to purchase goods on credit when interest rates are high leading to a fall in sales
Exporting businesses may see demand for their products overseas fall as higher interest rates usually strengthen the value of the domestic currency and make their products comparably more expensive abroad
changes in government spending
Governments impose direct and indirect taxes on businesses and households
direct taxes are managed on income e.g. Income tax and Corporation Tax
Indirect taxes are managed on spending e.g Value added tax (e.g. VAT)
impact on
revenue
most likely fall for a lot businesses
Increased income tax will reduce the disposable income of customers and demand for products may fall
Increased VAT will make products more expensive and customers may switch to alternative products
cost
Operating costs will rise as a result of increased taxes such as VAT and National Insurance contributions
higher costs = charge higher prices = less buyers
business decisions
Business spending and investment may be affected by increases in Corporation tax as less pro|t will be retained to cover future expenses and make plans for business expansion
Businesses may choose to forego business improvement or relocation, or employ fewer workers as a result of increased costs
changes in the business cycle
The business cycle describes the upturns and downturns in the level of a country’s economic activity
(Gross Domestic Product or GDP) over time
A recession occurs when an economy experiences two consecutive quarters (6 months) or more of negative economic growth
A boom is de|ned as a period of time where an economy experiences increasing/high rates of economic growth
impacts and characteristics of a recession
increased unemployment
less customers want to spend with businesses
business may delay spending focuses and focus on educing risk and survival
production likely to be reduced
impacts and characteristics of a boom
decreased unemployment
GDP rises as businesses expand and consumer spending surges.
higher consumer confidence
People feel secure in their financial situation and spend more.
legislation
Legislation refers to laws and regulations passed by governments that require businesses and individuals to conduct their behaviour in a particular manner
5 protection laws
consumer protection
Consumer protection legislation aims to ensure that consumers are treated fairly by the companies with which they interact
safety, standard and quality of products
employee protection
Employee protection legislation aims to prevent the exploitation of workers
pay, working and equality conditions
Environmental protection
Environmental legislation aims to hold businesses responsible for their environmental impact
pollution, destruction of land, air quality, traffic construction - all in control other wise may face fines
competition policy
Competition legislation aims to protect the interests of both consumers and businesses by restricting anti-competitive practices
preventing abuse of market power so as to limit monopoly power
health and safety
Health and safety legislation requires businesses to operate in a way that protects the physical and mental wellbeing of its employees and contractors as well as its customers
The provision of adequate breaks and rest periods, Temperature and noise levels and provision of safety equipment ....
the competitive environment
competition and market size
The competitive environment concerns the degree to which a business is affected by rivals that operate in the same market
Encourages Innovation: Companies strive to improve products, services, and processes to stay ahead of rivals.
Drives Better Pricing Strategies: Competitive pricing benefits consumers and forces businesses to be strategic.
Enhances Efficiency: Businesses work to optimise resources and cut costs to remain competitive.